1. Google's immortal cookie

Google was the first search engine to use a cookie that expires in 2038. This was at a time when federal websites were prohibited from using persistent cookies altogether. Now it's years later, and immortal cookies are commonplace among search engines; Google set the standard because no one bothered to challenge them. This cookie places a unique ID number on your hard disk. Anytime you land on a Google page, you get a Google cookie if you don't already have one. If you have one, they read and record your unique ID number.


2. Stealth doesn't store any cookies

Stealth doesn't store any cookies. When you search on Stealth, no cookies are stored.


3. Google records everything they can

For all searches they record the cookie ID, your Internet IP address, the time and date, your search terms, and your browser configuration. Increasingly, Google is customizing results based on your IP number. This is referred to in the industry as "IP delivery based on geolocation."


4. Stealth does not store any personally identifiable information

Your search history is safe with us because it cannot be tied to you in any way. We will comply with legal requests, but in our case, we would have nothing to turn over.


5. Google retains all data indefinitely

Google has no data retention policies. There is evidence that they are able to easily access all the user information they collect and save.


6. Google won't say why they need this data

Inquiries to Google about their privacy policies are ignored. When the New York Times (2002-11-28) asked Sergey Brin about whether Google ever gets subpoenaed for this information, he had no comment.


7. Google's toolbar is spyware

With the advanced features enabled, Google's free toolbar for Explorer phones home with every page you surf, and yes, it reads your cookie too. Their privacy policy confesses this, but that's only because Alexa lost a class-action lawsuit when their toolbar did the same thing, and their privacy policy failed to explain this. Worse yet, Google's toolbar updates to new versions quietly, and without asking. This means that if you have the toolbar installed, Google essentially has complete access to your hard disk every time you connect to Google (which is many times a day). Most software vendors, and even Microsoft, ask if you'd like an updated version. But not Google. Any software that updates automatically presents a massive security risk.


8. Google's cache copy is illegal

Judging from Ninth Circuit precedent on the application of U.S. copyright laws to the Internet, Google's cache copy appears to be illegal. The only way a webmaster can avoid having his site cached on Google is to put a "noarchive" meta in the header of every page on his site. Surfers like the cache, but webmasters don't. Many webmasters have deleted questionable material from their sites, only to discover later that the problem pages live merrily on in Google's cache. The cache copy should be "opt-in" for webmasters, not "opt-out."


9. Google is not friends with webmasters

By now Google enjoys a 75 percent monopoly for all external referrals to most websites. Webmasters cannot avoid seeking Google's approval these days, assuming they want to increase traffic to their site. If they try to take advantage of some of the known weaknesses in Google's semi-secret algorithms, they may find themselves penalized by Google, and their traffic disappears. There are no detailed, published standards issued by Google, and there is no appeal process for penalized sites. Google is completely unaccountable. Most of the time Google doesn't even answer email from webmasters.


10. Google is a privacy time bomb

With 200 million searches per day, most from outside the U.S., Google amounts to a privacy disaster waiting to happen. Somehow they've slipped past major scrutiny of their privacy issues, but this is a ticking time bomb waiting to happen.


11. Google tracks everything you do

Google has 57 different criteria they use to track you.


12. Google sends your information to sites you visit

When you search on Google and click on a link, your search term is sent to that site, along with your browser and computer information, which can uniquely identify you.


13. When you use Google, ads build profiles around you and follow you around everywhere

Most sites you visit have third party ads, and those third party ads build profiles around you, and that's why those ads follow you everywhere.


14. Stealth doesn't share your information with anyone

When you search on Stealth, your search term stays between you and your computer, and nothing is passed along to the sites you visit, so you cannot be identified.


15. When you use Stealth, those annoying ads don't follow you around everywhere

Since none of your information is passed along to the sites you visit when you use Stealth, third party ads are unable to build a profile around you, so those annoying ads won't follow you around everywhere.


16. Your ad profile is often sold

Your profile can be sold, and potentially show up in unwanted places, like insurance, credit, and background checks.


17. When you use Stealth, none of your information is shared, so advertisers can't build a profile around you

When you use Stealth, advertisers can't build a profile around you so you won't have an ad profile, it obviously can't be sold, and won't show up in unwanted places like insurance, credit, and background checks.


18. Google saves your searches

Google saves all of your searches. Your searches can be tied together and linked back to you.


19. Stealth does not save your searches

Stealth does not save any of your searches. Your searches are completely anonymous. There is no personally identifiable data associated with the search terms.


20. Your saved searches can be legally requested

Your saved searches can be legally requested by law enforcement, etc. and then come back to haunt you.


21. Google employees could stalk you

Google employees could stalk you and read through all of your personal information.


22. When you use Stealth, no one will have access to your information

Stealth doesn't track you or bubble you and there is no way to personally identify you, so there is no personally identifiable information to access.


23. Google could get hacked

Google could get hacked. This happens periodically. More often than you would think. People hack into Google though holes in Internet Explorer all the time.


24. If Stealth gets hacked, your personal information doesn't leak out into the hands of hackers and criminals

If Stealth gets hacked, you have nothing to worry about. None of the information is tied to you in any way.


25. Searches are often tied together at other search engines through browser cookies, which are pieces of information that sit on your computer and get sent to the search engine on each request. What search engines often do is store a unique identifier in your browser and then associate that identifier with your searches

At Stealth, no cookies are used by default.


26. Some search engines anonymize your data after a certain period of time. Usually years later. What they do when they anonymize your data is they get rid of part of your IP address or turn it into something that doesn't look exactly like an IP address. However, in most cases, this so called anonymous data, can still tie your searches together, which can be used to reconstruct who you are and what you searched for. Additionally, search engines are usually silent on what they do with the user agent, which has been shown to also have enough information to identify you

When you use Stealth, you don't have to worry about this.


27. Google also provides email services and many other services that makeup your identity and contain your personal information

Stealth doesn't provide any services that request your personal information.


28. Most search engines contain a shocking amount of personal information about you, such as your interests, family circumstances, political learnings, medical conditions, and more. This information is passed along to marketers, government officials, hackers, and criminals

Stealth doesn't contain any personally identifiable information about you.


29. Google creates a filter bubble around you

On Stealth, you can escape your filter bubble. We don't create a filter bubble around you.


30. Most search engines use Supercookies to track everything you do, even when you're logged out

We agree with Congress that supercookies are really deceptive, evil, and malicious. Stealth doesn't use any supercookies at all.


Here are some recent articles about Google's new Privacy Policy:

Google Knows Too Much About You

It's official: Google Is Evil Now